Threads has logged ten million sign-ups in its first seven hours of operation, including a host of famous faces. From Oprah, Kim K and Will Smith to Gordon Ramsay and the Dalai Lama, Emma Loffhagen takes a look at who is already Threading
The battle of the billionaires has just been ramped up a notch.Meta’s Twitter rival, Threads, has finally launched, logging ten million sign-ups in its first seven hours of operation, according to CEO Mark Zuckerberg, and already has a hefty amount of celebrity backers.
The app, which looks shamelessly similar to Twitter, is seeking to attract users from Elon Musk’s ailing platform, and comes days after another controversial move by the CEO which prompted talks of a mass exodus.
The site launched at midnight in the UK, and looks set to challenge Twitter in a way that alternatives, such as Mastodon and Bluesky, haven’t quite managed.
Firstly, you’ll need an Instagram account to sign up, but if you have one it’s scarily easy to join. You’re up and running in just a few clicks, which perhaps explains why brands such as Billboard, HBO, NPR and Netflix had accounts set up within minutes of launch.
And the list of celebrity names on board just keeps getting longer. Hollywood royalty including Shakira, Oprah Winfrey, Kim Kardashian, Kourtney Kardashian, Will Smith and Jennifer Lopez have all signed up, already racking up tens of thousands of followers.
Usernames and verification carry over from Instagram, meaning Threads can quickly and easily assembling a huge line-up of famous faces and brands.
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